An examination of forced marriages and its implications within the UK Dissertation - 1

An examination of forced marriages and its implications within the UK - Dissertation Example The significance of the topic, followed by the background and context are delineated to give emphasis on the emergence of the topic. Moreover, the literature review will be conducted so as to deliver the clear arguments, which will tend to stipulate implications under the last section. All of the contents in this paper will assist one to fathom the needs of alteration in a modern setting, and demand for growth especially by enforcing human rights mandates. 2.0 Aims 2.1. List of Aims To provide a background of forced marriage, in the absence of mainstream and commonalities that are happening in the contemporary setting today. To depict the current qualitative data of forced matrimony, so one can realise how the pace of growth has been sliding and giving birth into another bulk of detrimental concerns. To open the mind of the state that it is not the general welfare of the people that they are protecting if they focus on economic progress and development. 2.2 Interpretation of Aims Suc h aims are created to picture out the outcome of the contents of this paper. The first aim signifies that the paper will not only depict the nature of forced marriage as it has already been widely known, but also to provide the public that such notion has been claimed in different perspectives. The second aim shows the reality that such current record will make one ponder about what could the conduct be if consistent practice will be made. Lastly, the third aim will promote awareness to the public, especially to the state that forced marriage is something that can ruin the life of the people living in a particular nation that impedes social developments with its social policies that are unfounded with universal human rights. 2.3 Researcher’s Initial Ideas/Thoughts/Perspectives From the inception of the conduct of this paper, the researcher really thought that forced marriage has existed in the mainstream, and arrange marriage is different from it--which has been rectified. Ho wever, in the writer’s perspective, forced marriage was really detrimental, and it profoundly depicted violence against women, but did not classify it as a felony towards human rights. Generally, the writer believed that families resulting from forced matrimony can still be managed well, with love and care, especially when two persons begin to reside in one house. 2.4 Significance of the Topic The dearth of literature regarding the proliferating issues of forced marriage is an indication of delving into the topic deeper. For instance, a tiny notch of sociologists has been studying the issue, and their number depicts tolerance to the concern. To begin with the situation and the emerging victims, it is precise to know that the topic is far more than significant. When it comes to life and death situations, the public should commence on constructing resolutions rather than discussing the issue. However, because the issue has been neglected, educating first the public is the first phase before giving resolutions to the conduct. 3.0 Background and Context The issue is really set on the full consent and submission of oneself to be engaged in a conduct, which decisions involved are significant because it will dictate someone’s future. It has been an issue of threat or coercion, force, and dishonor, which one tries to escape from the reality just because someday or at this moment, he or she will tie with someone that is considerably a perfect stranger or an unwanted person. This should be the

Untying the Knot by Melanie Thernstrom Essay Example | Topics and Well Written Essays - 500 words

Untying the Knot by Melanie Thernstrom - Essay Example Monetary concerns played vital role for the outcome of their 11 years of marriage. The couple. Kate is an impulsive career-oriented woman who is not afraid of risks in whatever decision she might come up to, who happened to be wed to Max, a controlling man who preferred art rather than increase of salary. It's surprising to know that in eleven years of marriage none of the couple adjusted to one's flaw in order for the marriage to last. Though it seems that Kate did submit herself to her husband's term, it was her character as financially domineering in the marriage that held her back for total submission or to give way. It always boiled down to financial reason. Her impulsiveness often resulted in disappointments, and the result of her marriage to Max is a failure as expected. Was the marriage salvageable The former couple (not yet married at that time) was revealed as vacationing at the Costa Rica, where they had a serious argument for looking at different birds in the same tree. This incident depicted the seriousness of their indifferences to prolong being tied in a commitment. It was stated that Max still longed for reconciliation; the only problem is that, lately, they both realized that Kate doesn't wanted to get married not only to Max, but to anybody else. She longs for freedom and always had preferred it all along unconsciously.

Revoltionary War Essay Example | Topics and Well Written Essays - 1000 words

Revoltionary War - Essay Example The preliminary development of British was to invade Hudson Valley, as New York was crucial place to fight. The internal clashes between British Generals gave enough time to the American forces to formulate decisive battle strategy. Along the Hudson River, American forces established their defensive camps. It is known as Bemis Heights. The standings of Americans on Hudson River were dominant as they built their camps on height. The shortage of supplies was a big problem for the British forces. The strategic positioning of American forces was the turning point of this battle. The British plan was to bring armed forces from the North Side of New York. The British commanders believed that they will not only separate New England from American Colonies but they will also take in charge of Hudson Valley. British troops led by General Burgoyne, had to take strong place on the river because their supplies were coming from that region. Americans had full control over the river due to which British were trap. The shortage of supplies created chaos among the British2. To slow down British advances, Americans designed small group of troops to attack British from different regions. Burgoyne formulated another arrangement to chuck out American forces, but Americans sooner recognized British plans. British forces waited for help from New York City but got no response. Fierce fighting took place in which British and their allies faced historic defeat. Burgoyne was left with no option except escaping from these dreadful circumstances. They were unable to flee as General Gates army encircled British forces. Burgoyne had no other option left except to surrender on 17th October, 17773. The strategic planning of Americans and their allies led to this astonishing victory. The American Commodores also had slight disagreements with their allies core commanders, but they settled sooner. The positioning on Hudson River changed the

The duality of human nature in chapters 1, 4 & 9 of Dr. Jekyll and Mr. Hyde Essay Example for Free

The duality of human nature in chapters 1, 4 9 of Dr. Jekyll and Mr. Hyde Essay In what ways does Stevenson present the duality of human nature in chapters 1, 4 9 of Dr. Jekyll and Mr. Hyde and how does this duality reflect the concerns of the time? Dr Jekyll and Mr Hyde, published in 1886, regards many of the issues within Victorian culture and it presents the authors own disgust towards the traditions and affairs concerning Victorian society and the people living in it at the time. Stevensons book incited the idea that everyone was capable of committing moral and immoral actions, it had nothing to do with your appearance, and his one shilling shocker did what he said it would, it shocked and appalled the Victorian public. Science was rapidly becoming a more frequently occurring part of peoples lives and it was posing a fast rising threat to religion and its practises, whilst at the same time theories such as Charles Darwins theory of evolution were severely undermining and attacking the influence that the Christian church could have in peoples lives. Frankenstein by Mary Shelley was another science based book, and this is similar to Stevensons book in a way that a Dr [Frankenstein] is using his mind and science for the wrong reasons. People had begun to question the notion that God created the world, and this was exacerbated by Frankensteins experiments. In a clearly divided London, there was conflict between the East and West end, much like there was conflict between the upper and lower classes. Over time, a momentously bitter split was formed between those who were born into wealth, and those unfortunate enough to be thrown into a struggling, lower class background. The upper class feared that the lower class would pollute their flawless society. Habits such as infraction and homosexuality were thought to be associated with the lower class and the upper class feared this. A recurring theme of the time was that a criminal could be recognised simply by their appearance and reality was discounted totally. When the book was taken to the theatre, Richard Mansfield the actor who played Mr Hyde fit the common recognition of an evil man, and acted so convincingly that the audience actually believed he was Jack the ripper himself. However, Jack the ripper contradicted these beliefs and went against the general beliefs inspired by the theories of Lombroso and Francis Galton (a criminal was short and had a big head as they had devolved). What is more, it was proven that Oscar Wilde, a lower class man who was six foot six, hence hugely different to the theories of Lombroso and Galton, was having a homosexual relationship with a member of the aristocracy. This furthered the idea of disease coming from the lower class and infecting the upper class. Plus, the book Dracula considers blood transfusions, and it is a parallel to the notion of separation in Victorian London. Blood passed into a normal persons body from a vampire and infected them, much like the lower class were infecting the upper class. Firstly, much alike other characters in the book, there is a clear and present duality between the characters (or character) Dr Jekyll and Mr Hyde. We are first introduced to Mr Hyde during the incident in which he tramples over a little girl in the street. He is described as a monster, not of this world: It wasnt like a man; it was like some damned Juggernaut. On any occasion that there is a portrayal of Hyde, we are made aware of his hellish actions and the actuality that someone either dislikes him, or more severely, wants to kill him: I had taken a loathing to my gentleman at first sight. So had the childs family, which was only natural. In the nature that he is referred to as a Juggernaut, we are told he is an unstoppable force, and he is therefore likened to Jack the Ripper who, although he should supposedly fit Lombroso and Galtons theories about criminal appearance, is impossible to catch. During the opening of the book, Hyde is in no way likened to a man, hence insinuating that there is something wrong with Hyde, and he may be like no other man, in either appearance or reality. Stevenson strengthens this notion by stating: he gave me one look, so ugly that it brought out the sweat on me like running. Despite this, Dr Jekyll is first construed as a, large, well-made, smooth-faced man of fifty. This gives the reader the impression that he is just an indifferent member of the upper class, hence suggesting that he is the exact opposite to Mr Hyde. Moreover, the fact that Jekyll is referred to as, Dr and Hyde is referred to as Mr suggests that Mr Hyde, a lower class person is polluting Dr Jekyll, an upper class person, fitting in with the common fear that the lower class would pollute and corrupt the idealistic upper class, therefore suggesting the duality of the East and West ends. The duality between Dr Jekyll and Mr Hyde at the time of the book could epitomize the concerns of Victorian society and the theories of evolution proposed by Charles Darwin. The theory enunciated that all human beings began as apes, and that we have developed throughout time to suit the environment, or to adapt, fitting the idea of survival of the fittest. The harsh fact that Mr Hyde has not yet been likened to man suggests he is devolved, and Stevenson is able to convey this point by stating that he clubbed him to the earth (in relation to the murder of Sir Charles Danvers). From this statement we are able to infer that Mr Hyde is now being likened to a caveman brandishing a club, a supposed early stage in the theory of evolution. What is more, Hyde is depicted to have, ape-like fury which even more so directly parallels him to Darwins theory. Sigmund Freud had proposed at the time was that a person has three parts; the id, the ego and the superego. The id was supposedly the unconscious mind, or inner desires, the ego being a conscious self, which was a front to interact with society, and finally the superego was the conscious feelings of disapproval that would be hidden away as the guilty conscious. Mr Hyde could be characterized as the id, as the unconscious mind providing us with physical drives and desires, thus allowing Hyde to live with no moral restraints or standards. On the other hand, Dr Jekyll can be perceived to be the ego, the conscious self being developed by the mind. He is fully conscious of his own actions. Mr Hyde or Hide is the id. We can consider that Hyde (the id) may be hiding within Hide. Furthermore, Dr Jekyll begins with the French word Je, or it can translate to I. Therefore, Jekyll who is the ego, can be seen as I or Stevenson could be the I in Jekyll, and he could be using him [Jekyll] as a puppet to convey a didactic message. Amid Stevensons one shilling shocker, there are numerous references to both science and religion. Scientific advances at the time intimate that Stevenson was trying to convey a didactic message by writing a highly controversial book. In chapter one, it was hellish to see is but one of the frequently occurring references to religion, along with describing Mr Hyde as, really like Satan. This indicates that Stevenson is trying to liken Mr Hyde to Satan, who at the time was thought to be the most evil creature in the universe, by some religious people. However, when describing the dark London night, the quote: all lighted up as if for a procession and all as empty as a church demonstrates conflicting ideas between science and religion. Stevenson is trying to bring one aspect of duality in Victorian society to a halt, by combining science, with relation to the street lamps, and religion with relation to the church. What is more the church is described as empty, ergo insinuating that science is constantly becoming more and more a part of Victorian society, gradually stripping religion of its influence. Stevenson utilises two different settings in which he presents the two main characters, Dr Jekyll and Mr Hyde, and this explores the conflicting backgrounds and personalities of the two men. In the instance that Mr Utterson is taken to the residence of Hyde in Soho, he enters his room and Stevenson delineates the room as being, furnished with luxury and good taste. This is a huge duality, as it would seem strange that Mr Hyde, having been characterized as such an evil looking, ugly man could have such a clean and well furnished room. Yet another quote, the closet filled with wine would indicate that Mr Hyde is a rich, thriving man and thus should be of a high status within Victorian society. What is more, we are enlightened that Mr Hyde has a: picture hung on the walls, a gift from Henry Jekyll, who was much of a connoisseur. This portrayal of the wall hanging and of the entire flat seems to give us more of a concept with regards to the type of accommodation that Dr Jekyll would live in, because of his status as a high class man. However, it is apparent Mr Hyde is living in the flat, due to the, dingy windowless structure and, distasteful sense of strangeness that Stevenson goes on to describe. Duality of the flat is found in the sense that in one judgement, the flat is elaborately and intricately decorated, but in another, it is dingy and distasteful. Dr Lanyon is a scientist, much like Dr Jekyll; however, although the two men share the same profession, they do not share the same ideas or moral values. Lanyon may be a scientist, yet he is still a very strong and motivated religious believer, and he tries to distance himself from Jekyll because of what seems to be his [Jekyll] lack of morals with regards to human life, my colleague [Dr Jekyll] was insane. Through Lanyon and Jekyll, Stevenson is able to convey the antithesis of science conflicting with religion, and how just as before, Lanyon and Jekyll should live together as friends and in peace, as potentially science and religion can. Throughout the book, references are made as to the duality between reality and appearance. Mr Utterson, a key featuring character in the book is given a detailed description in chapter one. He is described as, cold, scanty and embarrassed and he is referred to as, dreary which suggests that he is an extremely dull and irksome man who will play no major role in the book, due to the fact that he is so terribly tedious. Despite this, he is later referred to as, loveable and it is said that, something eminently human beaconed from his eye thus suggesting that he is a man who likes to keep to himself, but underlying emotions and feelings may expose the real person within, hence connoting duality between his human side, and his dreary, uncaring side. It is said in the Bible that, the eyes are the window to the soul consequently the fact that we are told something human is emerging from his eye suggests that he is not soulless and boring as suggested, there is an antithesis between his cold and harsh exterior, and his softer, more forgiving inside. Stevenson uses Utterson to convey a didactic message that Victorian society is too concerned with appearance, and too little attention is paid to reality. Additionally, there is a certain duality between the character associated with Mr Utterson, and his personality in reality. In the book it is stated that he: enjoyed the theatre but had not crossed the doors of one for twenty years. Over time, he has been able to work upon and build his image as a true, upper class gentleman. This can be regarded much like a poet spends an age perfecting a sonnet, and as part of this image, he must obey the rule that the theatre is the place of the common people, and not for someone of the stature of himself. Utterson was a, nut to crack intimating that he was really just a man who wanted to enjoy life hiding behind a shell of lies, yet out of fear for his reputation and status, this spirit of free will must be locked away. Throughout the short book, Stevenson has used more than one narrator to tell the story of Dr Jekyll and Mr Hyde. The book had effectively been written by society and it is highly reflective of Victorian life. Dr Lanyon narrates some of the book, along with Dr Jekyll narrating through his letter. This is extremely effective as it can tell the story in two parts, thus emphasising the split in Victorian society between the East and West end, and the lower and upper class. In conclusion, throughout the book, Stevenson has epitomised his ideas on the issues haunting an unstable Victorian society, and most definitely, the sentiment of allocation within this society due to the importance and lust for money is one that Stevenson strongly disagrees with, thus allowing him to passionately convey his didactic message to eliminate this divide. Furthermore, Stevenson is sickened by the paradox in which those as evil and immoral as Mr Hyde can live a luxurious lifestyle and do what they want when they want, regardless of the horrific deeds and actions which he has perpetrated. The dedication to Katharine De Mattos in a way conveys all of the didactic messages that Stevenson is attempting to display within the book: its ill to loose the bands that God decreed to bind suggests that what God has created should be cherished and ordered as he decides, and that science does not have the right to change what God has laid out. Furthermore, and finally, away from home intimates that we are far away from heaven, and our sins will drive us away from God. The word wind connotes a force of change, and a well know phrase can be likened to thi part of Stevensons dedication: one day the wind will change and your face will stay like that Although used as a modern day and light-hearted threat from a mother or father to their child, this is relevant to the book as potentially Dr Lanyon could uptake the father figure, whilst Henry Jekyll can appear as the child. Much as Dr Jekyll changed into Mr Hyde, we too can change from a faithful person with a well led life, to an arrogant and selfish person who had little if any moral values.

Role of a Customer Champion

Role of a Customer Champion Key role of marketing is to act as customer champion to the organization. There are two highlight points in this argument, one is if organizations have to act as customer champions among all the other orientations that they can choose, and the other one is if it is the role of marketers in each organization to be the customer champion between other alternative positions. Marketers roles in an organization Marketers role by the time: Pull/push method: Since 1950, marketing has been on a push/pull model that the manufacturer designs a product to fulfill a need and then persuades the customer to buy that product by advertisements, promotions and different kinds of distribution tactics. Customer-centricity: the next level of marketers role in organizations with more involvement of customers. Customer advocacy: a new era in marketing in which marketer is the customers advocate.(Urban, 2005) The marketers role has significantly changed during the past years, for example the development of social media, made the marketers role more strategic and complicated. Considering the history of business, it shows that marketing has played a role in even the simplest early businesses.(burrow, 2009) In marketing, there are metrics that relate to customer satisfaction: advocacy, loyalty, margin, market share and the rest. Marketers main jobs are creating a marketing plan that ensures the metrics are on the right track, and engaging and supporting everyone across the business to ensure delivery. In other words, their role is to create the future and deliver it today. We all know that marketing is about more than creating the advertisements. (Gooding, 2006) New products and services require marketing, in order to find and build relationships with different types of customers, to speak to them in an innovative way and sometimes reach them through different channels. Marketers have to connect with mass-market consumers and help them to imagine how this new product would enhance their life. It is not a small task. (Kelley, 2010) They should also be involved in product development, and since they are the closest to customers opinion, it is their responsibility to share new ideas to match the companys offer to the customers needs and wants. ( Asis, 2003)Most fundamentally, marketers must bring the outside-in perspective to balance, and often lead the inside-out aspects of business.(Fisk, 2006) Different approaches Product-orientation: the companys knowledge about its customers is often vague and general. The customers segmentation is not very precise, and since the company cannot predict the customers behavior accurately, the strategic objectives of the firm are also unclear.(Matheson, 2006) Customer-centricity: is the orientation of a company to the needs and behaviors of its customers, rather than the internal drivers, like quest for short-term profit. (Landy, 2010)From this basic strategic difference other different organizational features flow. These are the two extremes, but different strategies in every organization will result in different degrees of customer-centricity. Nokia is a good example of a hybrid structure of products and customers. It moved from a product-centric company to one that is still product-centric, but also has added a customer-centric component.(Galbraith, 2002) Knowing which type of marketing organization exists within a company is crucial. Every organization has to ensure that their type of marketing organization actually fits what the company is trying to do. (Mitchel, 2006) Market and customers changes Customers today are more different and individual, more intelligent and difficult than ever, while 100 years ago, a new car buyer would be more than happy to buy a Ford Model T, a model that hardly changed in decades, in any color as long as its black. (Fisk, 2006) Thanks to new media, Facebook, Twitter, Google, YouTube, eBay, Amazon and etc. customers now have an unlimited access to information about a company, its products, customer reviews, seller rating and almost whatever they want to know in no time. There are no time and place barriers any more. No matter where the customers are, they can buy from everywhere. Therefore the old methods of marketing are much less effective now customers can easily find competing products and compare them in order to find the best product at the lowest price. With the simple and visible star ratings, even they do not have to bother themselves reading through lots of comments.(Urban, 2005)So in such a market it is almost impossible to survive without transparency. Although among all these approaches in the 21st century customer-centricity is the most popular and successful one but there is an exceeding tactic with almost the same basic principals called customer champion. Definition of customer champion: Advocate for your customers and they will advocate for you. It is a two-way relationship between the company and its customers for a common benefit of both. (Urban, 2005)In very simple words they become a trusted resource and partner. They build trust and respect. Customer champions believe that when you focus on the relationship rather than the business, business will come. (OBrien, 2010). The whole concept is to motivate some changes in the organizations approach toward customer-centric strategy in order to meet new changes, in which customers are in power, they have various needs, their own independent means to research the market and more bargaining power. Also they are now more individualistic.(Fisk, 2006) This approach is mostly based on representing the customers interest by providing them complete and unbiased information, always be there for them and give them some advice on which product is the best, even with comparing with competitors. This kind of partnership leads to a long-term loyalty.( Urban, 2005) Besides having the skills in customer-centricity, using revolutionary tools to gain value from customer conversations is one of the must dos in order to be a customer champion. It can be achievable by seeing things through the eyes of the customers and serve them as a dedicated consultant. It sounds more like a slogan rather than a strategy, to bring the voice of the customer to the centre of the business, but by utilizing certain skills it will be possible.(Newby, 2010) By being transparent they have to tell the truth to the customer. Therefore considering the quality of the products or services becomes very important. They should be good -not necessarily the best- in quality to eventually win the customers and maintain them for a reasonably long time.(Urban, 2005) Why customer champion The markets change, the economy changes, customers change. If we are not in alignment with the voice of the customer, and if we are not nimble or humble enough to make the changes, we are not there.(Mainz, 2010) Successful examples in the market like Tesco, PG, IBM and lots of other businesses illustrate the effect of changing the organizations approach with the flow of the super quick changing market. Tesco is the market-leader supermarket in the UK, with a significant presence in Eastern Europe and South-east Asia. They think of marketing as looking after their customers. Actually their core purpose is to create value for customers to earn their lifetime loyalty. They do this by responding to the different and constantly changing needs of all of their customers to deliver what they want, when they want. (Dibb and Simkin, 2006)And this is their secret for such a big success. In IBM even the bonuses are based on customer satisfaction. In addition to the fact that others experiences are promising, there is another reason for organizations that encourage them to go for being a customer champion and it is the image. Some companies believe that it can build brand image and customer loyalty and at the end it results in delight the customers and increase revenue. It can be a differentiation value for the organization in market.(Gunn, 2010) Marketers as customer champions Customer champions may have different jobs and responsibilities, but they share a common passion for the customer. Customer satisfaction and positive feedbacks are satisfying result for them.(Collins, 2009) The customer champion may live on the edge of the organization. By having a constant contact with the customers, they can understand their needs, become familiar with their actions and behaviors. (Kelley, 2010) The marketing people should take the lead in this way, because they are best placed to act as both the voice of the customer and an effective part of business plan. (Gooding, 2006) And also regarding to the nature of the marketing -mostly interaction and communication with customers- it makes more sense to think about marketers as the customer champions. Possible solutions As it is mentioned before the push/pull method has been the core of marketing for the past 50 years. Actually it was a solution to economics of mass production. But now with more powerful and wiser customers, the time pressure of the modern life and new technologies, this method does not work anymore. It may result in a short term winning in the sales but undoubtedly will end in losing the customers. They also can choose to continue with customer-centricity approach, which was urged by the saturation of push/pull marketing and also intense competitive market especially around quality and price. This is the approach of many leading companies in recent years. By emphasizing on customer satisfaction criteria, creating consistency in customer interactions, trying to satisfy the customer with higher quality products and with more customized services. They try to use one-to-one marketing and understand each customer and then deliver a consistent service to that customer. It seems an effective way and customers may like this one-to-one connection, but the problem is the huge amount of data, which companies are getting from CRM programs. (Urban, 2005)They keep receiving feedbacks from customers but most of the times they do not take these feedbacks into account for the upcoming steps. These feedbacks are data, and data is not information, information is not knowledge, and knowledge is no t insight. Insight is more profound.(Fisk, 2006) In fact considering the results, for most of the companies, CRM is just an improved way of pull/push marketing. As mentioned above The third way that they can follow is customer advocacy approach, being a loyal representative of customers interests and provide them with open, honest and thorough information. They have to simply reflect the reality, because customers now have the ability to find out the truth. (Urban, 2005) Conclusion Accepting this concept as a leading approach in the organization and the translation of customer champion from words to action is a tricky job; it requires lots of care, knowledge and skills. It also needs a crystal clear visioning. As technology advances and consumers become more knowledgeable, selling a product will increasingly demand a well-defined target segment and thorough understanding of customer needs, interests and frustrations. And it just can be achieved by the relationship, which is defined as customer champions.(Fisk, 2006) The point is that marketers as a customer champion would result in satisfied customers but not necessarily every happy customer is a result of a customer advocate marketer. Customer advocacy is the right way to do marketing; it is honest, open, and ethical. It can be a difficult decision to make as well, since it may result in short-term losses. But by committing to customers this approach is an easy and long-term decision; in long-term perspective businesses in the front line are the winners. Customers trust them and it will be very difficult for the competitors to change the customers mind and persuade them to switch to a new manufacturer. (Urban, 2005) By taking this approach, based on the information that companies can get from the customers, products and services will improve. As a result sales will increase and the company can produce more efficiently and costs can decline. But the problem is how to use this knowledge.(Burrow, 2008) I think in todays extremely competitive market, organizations cannot just compete on price and product. They have to deliver a great customer experience and build an extra ordinary trust among customers. The penalty for not doing so is greater than ever since consumers will complain on YouTube, Facebook, and Twitter.(Caballero, 2009) It is the matter of how to implement it. By doing it correctly, the organizations can gain huge opportunities that competitors can never touch.

The Growing Market Of Organic Clothing

The Growing Market Of Organic Clothing This proposed research paper is based on the growing market of organic clothing in UK fashion and retail industry. The organic industry has started with the organic food because people are very much conscious about a healthy lifestyle. But now the consumers are concerned about the environment as well. So the organic industry has increased the range of products from food to gifts, clothing, accessories, skin care products, beauty products baby and maternity products. Now organic industry is becoming popular in high streets and retailers realised that the consumers are looking forward for the ethically sound fashion. Moreover government is very much concerned about the increasing UK landfill and they have launched a campaign for tackling the environmental impact of the current fashion culture. They want the retailers to make sustainable clothes where people can use and dispose it without damaging the environment. The cheap throwaway clothes are adding to the landfill because these clot hes are not eco friendly. So poisonous gases are emitting from these sites and harm the environment as well as living beings. Though people are aware about all these things, organic clothes are not able to compete with the other materials. The entrance of organic clothes is a new challenge for retailers, suppliers and also the designers. The cheap throwaway clothes are fewer prices compared to organic clothes. The main problem which is going to be discussed in this research is how sales of organic clothes are affected by cheap throwaway clothes and how we can make the organic clothing to an everyday reality? If cheaper clothes become the market leader, then organic clothing will not be there in the future market. So how organic industry can be the market leaders and make it affordable and fancy everyone with its designs and prices. To give a detailed explanation about these problems the researcher will assess the challenges facing by organic clothing industry shows the comparison of organic and other fabrics and also the benefits of organic clothing. This research involves the analysis of how cheap regular clothing affects organic clothing industry and environment, challenges facing by organic clothing and also the future of organic clothing industry in the competitive retail market. Below are the following aims of this research: Æ’ËÅ" Analysing the impact of cheap regular clothing industry over organic clothing industry. Æ’ËÅ" Consumer awareness about the benefits of buying organic clothes Æ’ËÅ" Analysis of sales prospects for organic clothing and its future to establish a sustainable market share. Æ’ËÅ" Environmental impact and the consequences on stakeholders due to cheap clothing market. Below listed are the objectives which are the main focus of this research and it depends on the above mentioned aims.  · Understanding the ethical fashion and the importance of biodegradable clothes.  · Production and the process involved in the manufacturing of organic clothing  · Consumer behaviour in fashion and retail industry  · Market of cheaper clothes affecting the growth of organic clothing industry.  · Better marketing strategy for easy penetration of organic clothing in to the fashion industry 2) Research Methodology This following section talks about the method which has been implemented for the purpose of conducting this research. Each methods and its performance will be described and also the reasons for using these methods and techniques. Towards the end of this research paper, restrictive weakness regarding the applied methods and techniques will be explained briefly. There are two methods of research and that is inductive and deductive. In inductive method general principles are building up from detailed observations. The deductive research approach is a method which is expanded on the basis of general principles from the exact expectations of hypothesis. Types of research There are 2 types of data collection method in a market research and that is Qualitative research method and quantitative research method. When the two methods of research unite, the effect of research can be more useful. Qualitative research Qualitative research is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that? Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information. http://www.marketresearchworld.net Qualitative is a kind of scientific research and this investigates the areas which give answers to the question, collect evidences, produce findings etc. it takes researcher to the deeper truth of the topic. It gives a proper understanding of a given research topic from the perspective point of view of the locality which is involved. Qualitative research is an effective method to gain information about the opinion, value and behaviour of the population. Qualitative research provides appropriate answers to the question given by the researcher and also gives so me valuable evidence which may not get from other methods. Quantitative research Quantitative research is a research method that relies less on interviews, observations, small numbers of questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics.(paranormality.com, 2009) This is a research method which will measure the peoples reaction in a particular way. That means the way they think, feel, act and it provides the information in a statistical and numerical way. The common methods used in quantitative researches are experiments, documentary, survey etc which will give a statistical and numerical data for a final judgement. Qualitative research will gain some information to form theories and those theories can be tested with quantitative research. In this research the author has used both qualitative and quantitative research methods. There are certain reasons why the researcher has used both qualitative and quantitative methods in this research paper. That is given below. The researcher will be conducting interviews with an online retailer of organic products to collect information which will make the topic clearer to the reader. This will be both qualitative and quantitative data collection method. There are questionnaires to customers which are used to collect some data from the customers point of view. This is quantitative in character but when the researcher gives explanation to it, turns to be qualitative and quantitative ending. Research strategy This is an area where the researcher is going to discuss about the research strategy that is used for conducting the research. The information about research strategy in the website www.lib.unca.edu shows that research strategy will give right directions to the work and will make researcher to do the research systematically instead of arbitrarily. It reduces the frustration of the author, saves time and also improves the quality of the research. Here the researcher has taken retail clothing industry and in that, organic clothing market as a focusing area to find out the challenges and business issues which they are facing. The research is not made on a particular organization or a company but the researcher has approached an organic retailer to collect some information and data for an in-depth study of the topic. With all these information, the researcher tried to analyse the competitive states of the clothing industry, the difference between the throwaway clothes and the organic clothes and its benefits, the environmental effects, easy penetration, product developments and innovation, future of organic clothes market, pricing strategies etc. Data collection methods Here the researcher would give a detailed description about the data collection methods which is used in this research. There are two types of data collection methods. They are primary data collection method and secondary data collection method. Primary data collection methods In primary data collection method, data is collected by the author by using certain methods like interviews, surveys, questionnaires, focus group interviews, case studies etc. the very important thing to be noticed in this is, the data which is collected by the author for the purpose research should not be taken from any books or from others works. It should be unique until it publishes. The primary data may be qualitative in its behaviour or can be quantitative. Here the researcher has collected primary data by taking interviews and questionnaires. Introduction What is organics? The organic world is detailed and compound with governments, businesses, organisations and other individuals from many part of the world who attempts to generate an agreement on what has to be organic. For eg. Organic food production, the farming and agriculture is done by using the system that stay away from any kind of artificial interference. These method of organics doesnt harm the environment as well as wildlife by avoiding the use of pesticides and fertilisers and if necessary antibiotics can be used. The whole idea is to work in accord with the nature using the techniques and tools which nature offer instead of dominating and destroying the nature with man-made fertilisers and pesticides. Clothing with scruples-organic clothing. Organic clothing is becoming a trend in high street. The variety of organic clothing is massive and it starts from organic sportswear to night wears. Most of the people go for shopping and buy things which magnetize their eyes without a second thought of who made that and what it is made up of or where are they coming from. But nowadays there are consumers who are conscious about their healthy life style as well as environment. And that is the reason behind the rise of organic cotton and fair trade clothing. People are always fashion conscious and each season leap from one trend to another trend because the retailers in high streets are imitating the newest catwalk looks. But now the high street retailers are into another trend that is organic materials. Though they are trying to make the organic trend popular there are lot of challenges facing by organic world of clothing. This research goes through that challenges and difficulties facing by organic clothing industry and appears with some findings which provides an answer for organic materials are just a pricey opulence for well-off or will it mature into a high street reality? if the retailers can provide the customers with eco friendly and ethically sound apparels and get them into fashion stakes, then organic clothes can become an everyday realism. Production of organic clothes is done by using sustainable resources like hemp, silk, organic cotton, bamboo fabric and linen. The harvesting and the production process should not affect the environment and the surrounding or human being. Organic clothing does not include only food, sandals or t-shirts. It includes a wide range of clothing which we can see in other fabrics. There are reusable nappies for babies. There is a good market for baby products by organic industry. Naturally produced materials are very important for babys health and skin. The fabrics which are chemically treated can irritate the baby skin because they are delicate. For example cotton fabrics, everyone think it is pure, safe and comfortable for people in any climate but it is shocking when we look into the production methods of this fabrics. So by purchasing organic materials we support a secure and eco friendly working practices, protecting the environment from toxic waste, saving the life of living beings an d as well as getting a healthier life style for ourselves. The retailers are investing lot of money for producing ethically sound fashion. Marks Spencer and its suppliers have started developing eco factories to make a way for different process of sustainable manufacturing. They have realised that the customers want clothes which are not only look good or feel good but also should not leave harmful effects in the environment. Literature review Ethical fashion According to ethicalforum.com Ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment. The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimizing and counteracting environmental concerns. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. (ethicalfashionforum.com, 2009) Ethical fashion is defined as an approach to the manufacture, source of clothing and also designs range which has to be aware of society and environment and also sustainable. Ethical fashion and its products should do the promotion of eco friendly materials and the process of production should not harm the environment. It also has to provide fair wage and fair working atmosphere for the employees in the industry. There are two areas to focus when we talk about ethical fashion, environment and the people or giving preference to organic standard and fair-trade standard. Fair-trade standards are about the employees who make the clothes and who fabricate the raw materials. Worldwide there are more than 30million cotton farmers. Much of the materials are coming from developing countries. This fair-trade ensures that the workers are given a fair pay and also exploit child labour. It also ensures the working condition and the atmosphere. Basically ethical fashion respects the nature and the earth. Cotton cultivation will pollute the atmosphere. Cotton cultivation needs eight times more chemicals than what we use on a normal food crop. This pollutes air, soil and river. It also affects the people who are working in this field. A large percentage of death is happening every year due to pesticides in the cotton field. Many pesticides are used unnecessarily. We can protect the cotton by using soap, garlic, chilli etc. Rest chemicals are used at the time of processing and dyeing the fabric. One company approximation is almost 8000 types of chemicals are used to produce a t-shirt. Ethical fashion is clothing which is made with fair-trade organic cotton where in sweatshop free conditions. This is a growth market and it is slowly finding its way to high streets. Ethical fashion mention the way fashion industry currently works and the problems such as labour exploitation, environmental destruction, cruelty towards animal etc. It is very important for the people to know the need of ethical fashion in todays world. The organic industry has to find a permanent market place in retail industry and fancy people with its quality, benefits, designs, price etc. So ethical fashion has to be encouraged by the government, retailers, suppliers and the consumers, who are the stake holders and this can give a better living condition, health and a good lifestyle. This is a great challenge for the designers to promote ethical fashion by getting the newest trends to the organic fabrics like organic cotton, hemp, bamboo fabrics etc. The way a chair breaks up space or a building cuts into the sky with so many different views is how I feel a garment relates to the body, says Brooklyn designer Nina Valenti, who launched the sustainable line nature vs future in 2002. I design pieces that have a strong line, form and texture. (organicconsumers.org, 2009) The designers are trying to widen the range of designing in organic clothes. For example designs of Nina Valenti, her clothes has gathers, pleats, stiffness, slits etc and she uses the fabrics like organic cotton, hemp, wool and also the fabric made from recycled soda bottle. If the consumers understand the difference between organic and cheap clothes and if they are getting the vast variety of products based on their demand, the eco fashion will be a turning point to the todays fast fashion culture and organic clothing industry will turn to be everyones choice. Branding Famous marketing author Kotler saysA name, term, symbol or design (or combination of them) which is intended to signify the goods or services of one seller or groups of sellers and to differentiate them from those of the competitors. (Groucutt, 2005) Here it gives a proper understanding that branding is not about achieving the target market and be the market leader but it is about receiving the outlook to see the brand as that is the only thing which gives solution to the consumers problems. Branding creates many challenges to the marketers. To get success in branding the brand should have clear prospects about the needs and wants of the consumers. It is important to spend some time for defining, understanding, researching and then building a brand. A brand is a kind of promise which is given to the consumers and it is also a foundation in the marketing communication. Before branding was just identification for the customers to differentiate one product from another. Gradually people became brand conscious and they started rating the products with the brand name. Then marketers started creating effective brands. Now every sector has got brands and people choose the products with the brand names. In the case of organic clothes the re are lot of brands like Eden clothing, Edun, rain tee etc and there are designers as well to encourage eco fashion. But still ethical fashion is not able to compete with the larger brands. The organic brands are targeting niche group of green consumers instead of mainstream brands consumers. There are some ethical fashion brands that are successful in the way they are communicating with the target consumers. Patagonia is one of them who became an international brand. But now the retailers have worked out another way to penetrate organic clothing in to the market. They are promoting eco friendly clothes as a different section of the existing brands. For example Nike, Levis, MS etc, these brands are taking a significant pace to progress the organic industry to the mainstream. These global brands are producing profit of multimillion pounds every year by using sweatshop labour in developing countries. After decades, the brands like Nike, Gap etc have admitted that the employees have b een abused and exploited by force labour in the factories. So they promised that they will improve the working condition for a lot of people who are not paid well to produce their highly demanded goods. There are lot of factors which affect the purchasing habit of the consumers. Though they are concerned about the environment and social problems, there are lot more reasons for the consumers to select a particular brand or the product. As the high streets are welcoming ethical fashions or organic clothing, there are some changes in consumers buying behavior. They are being responsible socially and culturally. The marketers are aware of this situation and even they are making changes to the existing brand to make sure that they are ethical in the way they process. Ethical marketing and advertising Ethical marketing frames messages in a way that the consumer identifies with. It encourages companies to integrate cultural, social, economic and environmental values into their culture, strategy and actions, and reinforces the positive values of the brand, creating a strong citizen brand. This is all done on a voluntary basis, and is generally an offering above and beyond statutory requirements. Through the effective use of ethical marketing and corporate social responsibility, companies are able to positively contribute to society and manage the environmental impact of their organisation, whilst maintaining and even growing the contribution to their bottom line. It can have direct benefits on businesses and can help secure long-term competitiveness. (grassrootsideas.co.uk, 2009) Ethical marketing is defined as applying marketing ethics into the process of marketing. Ethical marketing comes in a socially, culturally responsible and sensitive business area. It is an examination from the moral point of a marketing issue which needs a moral judgment. The survival of human race for long period and the successful future basically depends on accepting these concepts or refuse them. Ethical marketing should also have an observation whether the representation or marketing of a product or service has reached in a framework where social and cultural values meet. It is a business which makes its own way of marketing ethics and uses this code in every portion of business process which gives ability to offer valuable benefits to the customers. The consumers have to realise this competitive advantage. The ethical issues like child labour, the employers working condition, the environmental problems etc made the world think that they are more responsible socially and cultura lly. This pressured the companies and made them market their services and products which is socially moral and responsible. The best example for ethical marketing is the increasing demand of fair-trade. The whole idea of this fair-trade is, consumers pay a certain amount for the goods to a group of producers and the producers offer fair wages to employers and also preserve the environment. This sets up a trade which is ethically sound. The main aim of ethical marketing is to achieve customer loyalty by supporting positive values of a brand to make it a strong citizen brand. Though it is a new method of process which forms new challenges for the marketers, this will pressurize in developing products which gives long term benefits without any reduction of quality of the products. Ethical marketing comes in the picture when the marketers and the organisation realise that more improvements has to be done for making a better human life possibilities. Some companies like Coop Group have decline to invest money in business of fur, tobacco etc. In the case of organic clothing a strong awareness has to be done to improve the sales and the demand. The retailers of organic clothes have to be more concentrated in the way they market they products. In highly developed markets where consumers are often cynical about brands, word of mouth is increasingly the main source of recommendation. And the brands most likely to be recommended are from companies that are ethical in the way they behave. With the explosion of blogs and online social networking, word of mouth has become one of the most potent brand management tools available. There is no longer anywhere to hide-your brand will be found out and rejected unless you commit to ethical business and marketing practices. (The Marketing Society Forum, 2009) As we mentioned above developed markets will have consumers who are more conscious about the brands. Word of mouth has become an effective marketing tool in todays world. This has become powerful with the help of online social networking, creating blogs etc. The brands need recommendation from the companies to be shown that they are ethical in all the ways. Each brand has got its own production ways and marketing. They have to make sure that they are processing their business in a social responsible way. It should be acceptable culturally and socially. For example Gap, the brand which had highest turnover, they got a black mark when the brand name was related to child labour practices in the manufacturing state. This has affected their sales and the retailer Zara had hit the highest turnover label in the following year. Also Gap had to remove those items from the sale which they used child labour. All western clothing chain makes their production process in Asia. They take the advant age of cheap labour providing by Asian countries like India, Bangladesh, Vietnam, China, Indonesia etc. So the way they process should be ethical in all the ways because there are consumers who encourage ethically sound business and its marketing. In this instance each brands can encourage the organic clothing industry by providing organic clothes with their brand name. In UK like places people are very much conscious about the newest fashion as well the brand which they wear. So if every brands make their clothes eco friendly, that means they are being fair towards the human and the society as well. Consumers are acquiring better quality products which dont harm their skin and the environment. Through effective advertisement organic retailers can make everyone aware of the importance of organic clothes in todays era. The government and the marketers have launched campaigns to give awareness about eco fashion and also to undertake environmental impact of fast fashion culture. Organi c consumers association launched global campaign to raise the awareness of negative health and environmental effects of cheaper clothes and its production process. Then we can make ethical fashion an everyday reality. Market leadership Market leadership is usually understood in terms of the position of a given company within an industry or market, based on three factors. When determining whether a corporation can properly be referred to as a market leader, the profitability of the company will play a major role. Along with how profitable the company happens to be, the market share volume and value will also be considered. (wisegeek.com, 2009) In the above sentence it is explained that an industry, market or an organizations position in the market is depends on three points. That is profitability, market share, market volume. But now the market is more competitive and the competitors are also high in number. So there are some more points which have to be added to get a market leadership like innovations and developments, advertising, branding, quality, price etc. Fashion is a very copycat industry, says Scott Hahn, who launched Loomstate, an American organic cotton denim line, to the likes of Harrods and Selfridges last year. There are a few pioneers and other brands follow. For some its because they think organic cotton is trendy now that its escaped its tree-hugger image. But more I think are now doing so for the right reasons. (organicconsumers.org, 2009) In the case of organic industry, the organic clothes have penetrated to the market. To increase their market volume, share and profitability and be a market leader they need to do innovations, product development, pricing and advertising. Advertising and promoting the product is a very important and effective marketing tool to get the consumers attention. There are some consumers who are concerned about the environment as well as they has realized the benefits of using organic clothing. It is not only an understanding about the benefits of organic clothing but they also have to know the harmful effects of cheaper clothes to the environment and to the health of human beings. The BBC has released news about the environmental problems and UK landfill due to the growing sales of cheaper throwaway clothes. According to the survey done by the Department of Environment, Food and Rural Affairs (DEFRA) says the clothing and textiles sector in the UK produces around 3.1m tonnes of carbon dioxi de, 2m tonnes of waste and 70m tonnes of waste water per year. Gases such as CO2, emitted by fossil fuel burning, and methane, released from landfill sites, are widely believed to be contributing to global warming. (bbc.co.uk, 2009) UK ministers told that the consumers should make sure that the production, selling and disposal of clothes are not harming the environment as well as not exploiting the workers by the use of poor labour practices. The fashion has to be more sustainable throughout the whole process which includes design, production, selling and disposing. The whole idea is to get the attention of consumers to make them understand the negative impact of cheap throwaway clothes which is highly in demand in the high streets of UK but this is making a way to increase the landfill in UK. The campaigns launched by the government and clothing associations were useful to make consumers aware about why to use organic clothes. Through these campaigns the retailers of organic clothing and the government is aiming to build a highly demand market for eco-fashion. To enter in a vast market like fashion or clothing industry, need to plan highly competitive business strategies. Marketing and advertising alone will no t make the organic clothes sustain in the market and capturing the market to be a market leader. From the perspective view of new entrance like organic clothes, entering a drenched market with limited designs wouldnt make a difference in the market and wont get an entrance easily. The entrance of Body Shop to the market is the best example here. Anita Roddick has entered in the cosmetic market where lots of high end brands are competing each other. But her innovative idea of handmade and natural cosmetic products attracted the customers and gave body shop a permanent position in the market. According to a study done by OCA (Organic Consumers Association) sales of organic cotton is doubling every year. Sales of organic cotton are set to triple to $2.6 billion at the end of 2008 from its current $900 million level as retailers and brands make significant new commitments to sustainable textile and apparel production. (organicconsumers.org, 2009) There is lot of brands like Nike, Timberland, MarksSpencer, Wal-mart etc have already opened organic lines they were joined by Reebok, CA etc as new comers. The market of organic cotton is widening every year and it also attracts the global investors. In this situation the only issue which is worrying is the availability of fiber to satisfy the increasing demand for cotton and other organic fabrics. It is a known factor from these reports that organic industry is going to be a good competitor in the fashion and retail world in the coming years. Consumer behaviour Blackwell et al said, Consumer behaviour is defined as activities people undertake when btaining, consuming and disposing of products and services.(Blackwell et al, 2001). Consumer behaviour is a study of buying behaviour of the customers in the market that means what consumers are buying, why they are buying. Better understanding of the consumer behaviour will help organisations to improve the products and services and also their business, marketing strategies. This will influence consumers to buy that particular product. In the case of organic clothing, they attract the consumers by quality and the elegant designs of the products. The consumers are aware that organic products are good for health and skin. So they started getting attracted to the food products firstly and then to baby products. Much of the consumers are worried about the delicate skin of the babies, so they go organic especially nappies which can be recycled. Here comes the importance of the study of consumer behaviour. One official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (consumerpsychologist.com, 2009) Understanding consumer behaviour will help to develop the marketing strategies like pricing, segmentation, targeting, product designing, positioni

COP 3530, Discrete Data Structures and Algorithms, Summer 1999, Homework 3 :: UFL Florida Computer Programming Homework

Class Notes: Data Structures and Algorithms Summer-C Semester 1999 - M WRF 2nd Period CSE/E119, Section 7344 Homework #3 -- Due Thu 10 June 1999 : 09.30am This is the key for Homework #3. Answers are in blue typeface. * Question 1. Given an 8-element sequence S = (3, -10, 4, -3, 8, 6, 5, 1), diagram the merge-sort tree (architecture) for the divide, sort, and conquer phases of the merge-sort algorithm, as we did in class. Label each level (e.g., L1, L2, etc.), as you will need this information in Question 2. Do not write code for merge-sort. Answer: Level 1 (3, -10, 4, -3, 8, 6, 5, 1) / Level 2 (3, -10, 4, -3) ( 8, 6, 5, 1) / / Level 3 (3, -10) (4, -3) (8, 6) (5, 1) X X X X